LOS ANGELES/ATLANTA-Monday, April 21, 2014-Mega film, television and music star, T.I. joins media, music, fashion & entertainment mogul and philanthropist, Russell Simmons in a creative partnership with greenROKS, a youth oriented entertainment company. greenROKS is a multi-media platform fusing music, story-telling and technology while developing a brave new world of cool content that drives today’s youth to be more conscious of relevant topics in the world. The partnership will launch this Spring, first, with a series including mobile gaming, music and other multimedia platforms.
This marks one of the most unique, innovative collaborations in pop and youth culture, boasting an all-star team of executives with unparalleled expertise in gaming, technology, fashion, music, television, multi-media and pop culture. The greenROKS purpose is to develop nuanced projects, including mobile, video and animation that will engage and entertain, while educating youth on relevant health, environmental, social matters and family-focused issues.
Simmons shares, “Entertainment is what resonates quickest with youth, which today means online and mobile activities (based on broad affirming data) and it will continue to be the driving force to reach youth worldwide in the future. Technology and digital media are the most important reference points for today’s youth culture. We are excited to add T.I. to this partnership and believe he will complement our executive team perfectly.”
T.I. also shares his excitement about the partnership, “To be able to team up with Russell, who has been a pioneer in youth culture for decades and greenROKS in creating groundbreaking, youth focused entertainment content was a no-brainer to me. This will allow young people to exercise their creative muscles by combining storytelling, music, math and science to enhance the user experience.”
Natalia Weissman, Co-Founder and Chief Creative Officer of greenROKS, shares the overall vision of their creative group. “Our team is hard at work producing and preparing to launch an incredible series of educational and entertaining properties.” She adds, “We couldn’t ask for better partners in Russell and T.I. who are both respected influencers of pop culture. We are truly only limited by our imagination.”
The greenROKS collective has found a way to organically engage and entertain, while also challenging youth culture on larger global issues. With an impressive string of projects and digital platforms slated for rollout this year, the multimedia company is atop of a coveted list of tech companies to watch.
greenROKS is expected to announce several new technologies and entertainment projects for Spring 2014.
For more information, please visit http://greenroks.com/
greenROKS is a multi-faceted entertainment company that fuses music, story-telling and technology to inspire youth culture. greenROKS is a leading developer of entertainment technologies that combines creativity with technology powered by gaming, animation, virtual worlds, music and education. greenROKS is developing a brave new world of content that resonates with today’s youth while inspiring and educating.
ABOUT RUSSELL SIMMONS
Forbes Magazine named Russell Simmons one of “Hollywood’s Most Influential Celebrities.” USA Today named Russell Simmons one of the “Top 25 Most Influential People of the Past 25 Years,” calling him a “hip-hop pioneer” for his groundbreaking vision that has influenced music, fashion, finance, the jewelry industry, television and film, as well as the face of modern philanthropy. From creating his seminal Def Jam Recordings in 1984, to his fashion industry changing brands including Phat Farm in 1992, Baby Phat in 2001 and current men’s lifestyle brand Argyleculture, to founding UniRush in 2003 providing instant access to a set of basic financial services for over 48 million Americans who could not previously establish traditional banking relationships, to the 2007 publishing of his New York Times best-seller Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success, to founding GlobalGrind.com, the leading online destination for celebrity entertainment, music, culture and politics for the new, postracial America and his latest New York Times best-seller “SUPER RICH: A Guide To Having It All”, Russell is recognized globally for his influence and entrepreneurial approach to both business and philanthropy. Giving back is of primary importance to him in all aspects of life and as Chairman and CEO of Rush Communications, he has consistently leveraged his influence in the recording industry, fashion, television, financial services, and jewelry sectors to give back. A devoted yogi, Russell also leads the non-profit division of his empire, Rush Community Affairs, and its ongoing commitment to empowering at-risk youth through education, the arts, social engagement, and promoting racial harmony and strengthening inter-group relations. Russell is a native New Yorker who attended City College of New York. Russell just released his new book, Success Through Stillness: Meditation Made Simple.
Dubbed King of the South in the rap world, T.I. quickly moved to the head of the pack in the world of Hip Hop, with countless top hits, back-to-back number one albums, numerous Grammy nominations, award-winning collaborations and a string of Billboard hit singles. Transitioning from the rap game into expanded executive roles, T.I. has added Executive producer, songwriter, actor and CEO, among other titles to his credit. He currently serves as co-producer of one of the top rated reality shows on VH-1, T.I. and Tiny’s Family Hustle, now in it’s fourth season. Additionally, he stars alongside Don Cheadle on Showtime’s hit series, House of Lies and landed a recurring role beside Kelsey Grammer on the highly acclaimed show, Boss (Starz). T.I. has also starred in several blockbuster films including,American Gangster (Denzel Washington, Russell Crowe), ATL (Lauren London), Takers (Matt Dillon, Paul Walker, Idris Elba) and Identity Thief (Jason Bateman, Melissa McCarthy). He will soon hit the big screen again in highly anticipated comedy with Kevin Hart and Will Ferrell. T.I. has eight studio albums to date and most recently signed with Columbia Records, pegging super-producer, visionary Pharrell Williams to produce the project. Additionally he is the CEO of Grand Hustle Records, Co-Founder of Akoo and Hustle Gang apparel. T.I. recently launched his global humanitarian initiative and foundation, GIVE Like a King; aimed at influencing his fans to get engaged in giving and volunteerism. He is also expected to announce the launch of several new initiatives during the second quarter of 2014.
SOURCE greenROKS Ventures